Analysis of a Company
Reflection
I find the process of research to be extremely important due to the constant changes in the market and an analysis is always necessary. When I initially began this project, I did a lot of reading on Athleta which then led to me completing a 23-page report of my findings. After completing that report, I wanted to condense the information into a digestible powerpoint. This essentially is my basic approach and framework for a market analysis and if I needed more details I would be sure to dive deeper for more. Diving deeper can look like in-person observation, interviews, surveys, and so many more tools to find out more about a company!